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BRAND
reVITALIZATION
ONLINE STRATEGY
WEB DESIGN &
DEVELOPMENT





BRANDING
Brand Strategy
Brand Evaluations
reBranding
Brand reVitalization
Brand Development
Logo Development
Tagline Creation
Identity Manuals

WEB
Website Strategy
Website Assessments
Site Architecture
Website Design
Content Management Systems
Flash Design &
Development
Content Development & Management
Custom Development
Search Marketing
Newsletters
Blogs

MARKETING &
ADVERTISING
Marketing Strategy
Integrated Marketing
Print Advertisements
Billboard Ads
Direct Mail Advertising
eMarketing
Custom Campaigns
Tradeshow Marketing

PRINT
Stationery Packages
Brochures
Corporate Folders
Custom Pieces
Annual Reports
Book Coverss
Presentations
Print Management









{ WHAT WE DO: GLOSSARY OF SERVICES }

Brand Strategy Development:
A fundamental necessity to become a successful business today. The 3 DEGREES WEST Brand Strategy Development process has many elements all of which contribute to the plan to create and manage associations that generate images and feelings about your company.

reBranding:
Definitely one of our favourite passions is strategic RE-brand development. In this process we evaluate your current brand in all mediums and platforms and provide a recommendation to you for action steps. You may choose to participate in our brand concept workshops to recreate your company mission, vision and tagline ultimately changing your brand imagery and brand promise. Or you may maintain your brand strategy and desire a new fresh perspective on your brand imagery and brand signals in the marketplace.

Corporate Identity:
A popular service for our clients, designing corporate identity is very exciting for us as well. During the corporate identity process, we research your competitors, identify your design preferences and dislikes and set specific strategic goals for your new identity. In the design process, we explore shape, symbol, font, options and develop various concepts. This ensures that all avenues are investigated and that the concepts are directed to your preferences of style, based on the information we have gathered in the pre-production stage. It is really fun to see the clients excitement when they select their new corporate identity for their business!

Tagline Creation:
A truly fascinating and fun process. Our team is happy to assist clients in developing their company tagline. We work with the client to identify key elements and distinctions of their company and through a brainstorming process we present the options which are most fitting to their services and personality. It is very exciting to watch a client when they first connect and select their company tagline; they almost seem to stand taller and want to announce it to the world.

Calls To Action:
A lifeline term used repeatedly at 3 DEGREES WEST; Calls To Action (CTAs) are paramount to a client’s marketing success. Within the development process of print or web marketing materials, we determine the key target audience personas and desired actions and create innovative CTAs to produce results.

Website Marketing Assessments:
Our Marketing Specialist reviews your current web marketing and supporting materials and performs a thorough assessment of your web marketing. The assessment details ten distinct parameters of your site (Design, Tools, Usability, Customer Service, Information Architecture, Content, etc.) indicating strengths and areas of improvement and a detailed action plan of recommendations.

eMarketing:
This is one of the most intriguing opportunities we have to produce effective web advertising for our clients that is unique, engaging and effective while maintaining industry rich media standards. Methods of eMarketing include web advertisements (both text and imagery), enewsletter marketing and domestic website marketing.

Website Design:
Once thought to be the "fad that will go away", web is here to stay and now it's become your biggest opportunity to reach a global audience. Websites should be designed with not just creativity in mind, but combine the elements of marketing, creativity, content and search optimization in order to provide results.

Website reDesign:
You hopped on the web train early, and you are now working with your first or second generation of your site, but again it's time for an upgrade. A Website reDesign is the perfect opportunity to address what isn't working on your existing site, freshen up the look and feel of your brand, and develop an overall improved experience for your audience.

Website Development:
Each website has a certain set of needs and requirements, and generally "out-of-the-box" options force you to alter these needs and requirements to "fit into" that box, when really it should be the other way around. Finding a team who can develop to your needs is key when producing a website that drives and shows you its results.

Print Design:
Every day we get visually bombarded with messages and it's imperative to develop new and creative ways to stand out with your printed marketing collateral; whether you are developing a catalogue, brochure, stationery package, annual report, or a magazine ad. Equally important is to carefully choose your medium using green suppliers and papers to reduce your impact on the environment.

Flash Animation / Flash programming:
Flash design and programming is the “sexy” areas of the web these days. Animation, sequence and illustration morphing is all accomplished with flash programming and design. We recommend using flash components on your site IF they align with your business requirements. Animation, if done well provides a unique depth and experience to any site.

Content Management Systems:
Commonly referred to as “CMS”, a Content Management System is an ideal web solution for a company that has numerous website content updates, the need to eliminate IT or agency turnaround bottlenecks and the desire for cost efficiencies with their web platform.

Intranets:
An internal website for businesses. We are huge advocates of Intranets! They are secure websites that promote communication, documentation organization, boost corporate culture and provide a foundation for all large businesses. Take it from us, we have developed Intranets for organizations of all sizes and everyone of them has been a positive experience creating a powerful tool for our clients.

Search Engine Optimization:
A buzz phrase for businesses today, but do people really know what this means? You don’t need to be intimidated or overwhelmed by this business essential service. Our Search Marketing Specialist guides you through a variety of ways to optimize your site, all of which are implemented to increase visibility of your site; so potential clients can first find you on the web and not your competitors. You will be armed with a thorough assessment of your current website search functionality and results and be given best practice recommendations of search improvements for your site. Our team will implement the recommendations and you will be given a final report of performance for your activity, it doesn’t get much easier than that.

Custom Application Programming:
Do you want to create a tool, application or service that is unique? We are able to help you determine the business requirements for the custom application, finalize the technical specifications for it to function as desired and utilize our fantastic team of experienced developers to build a custom application for you. One of our developers has been programming since he was eight years old and he loves the challenge of creating and developing a new application/tool!

Website Administration / Maintenance:
A necessity for all websites. If you don’t have the people to do the website updates, then you need our help. Website administration or Maintenance includes content updates (text, images, technology, functionality, etc.) traffic and web usage reporting, Google Analytics training, research and hosting/domain name management.

Corporate Presentations:
Usually a last minute request as we all tend to let the daunting due date loom closer before we get inspired to complete the business presentation. Our work on presentations ranges from creating designs for the background and elements to writing, editing structuring and formatting the body content of the presentation. Let us help you look good and arm you with a presentation that is effective and interesting!




North Island Gazette

Vancouver pop-up showcases the North Island - North Island Gazette
North Island Gazette
CAFE GUIDO & CO PHOTO Davida K. Hudson and dog Lucy in the doorway of Hometown Love in Vancouver. Cafe Guido & Co brought a touch of small town ...

and more »

Vancouver Sun

Opinion: Maintaining your customers' trust in your brand is critically important
Vancouver Sun
When there is a risk, smart businesses ? like Agropur, the owner of the Natrel and Island Farms brands ? move quickly to protect the brand. They do this because they know that consumers' trust is fundamental ? and fragile. Research in branding shows ...

 
3 DEGREES WEST Design & Communications 3rd Floor - 1085 Cambie Street, Vancouver BC 604.331.0006 SITE MAP Copyright 2005-2013 3 DEGREES WEST Design & Communications. All Rights Reserved. Servicing a variety of cities in British Columbia, including Vancouver, Coquitlam, Richmond, Port Moody, Surrey, Maple Ridge Abbotsford, Squamish, Victoria, Naniamo, Whistler, and the Sunshine Coast.